37 is more than a talent matching platform. We are your strategic partner for beauty and skincare campaigns, overseeing every phase, from the first concept and creative direction to distribution and performance. We manage the complexity, so you can focus on the results.
We represent an exclusive roster of lead beauty creators and manage a wider network of vetted international influencers. We handle every part of talent relations, from contracts to long-term partnerships, and every creator works through My37, our creator app, so briefs, drafts and payments stay in one place.
From the first creative concept to the final cut, we produce short-form content for TikTok and Instagram Reels. Our production team directs shoots, handles post-production and delivers content that fits your brand guidelines.
We plan the digital roadmap for beauty brands entering new markets, adapting content to each culture while keeping the brand’s look consistent. Whether you are launching in a new country or introducing a new product line, we set the strategy for steady growth.
Through our network, we connect beauty brands with the right creators for each campaign. Every partnership is built on a real fit between brand and creator, and brands follow drafts, live links and ad codes on a private campaign tracking page.
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Whether you are a brand looking for results or a creator ready to grow, let’s talk.